WORLD CLASS FINALS | DIAGEO
MAKING IT WORLD CLASS IN BERLIN
3 days. 1,000+ guests. culture shift.
Diageo World Class is the world’s largest and most prestigious luxury bartender competition and education program, training over 400,000 bartenders across 60 countries to elevate cocktail culture.
it focuses on premium spirits, sustainability, and innovative, cocktail experiences, culminating in a global final.
Held over 3 days in Berlin, FOR THE 10th year edition WE MIXED Diageo’s reserve portfolio with the energy and eclectic diversity of the German capitol.
A restored 1920’s substation and former Techno Club in Berlin, provided the perfect canvas Defining THE spaces and experiences that where designed for social channels.
mixing an audience of experts, makers, competitors and influencers across an evolving program of sessions, broadcasts and competitions.
CollaboratORS
Something Global | Sweet + Chilli | ©TBAPlc
“The most stunning event of any kind, anywhere. Complex, fun, beautiful, inspirational. Shaping culture and our reputation.”